Top Tips For The best Email Sequences
Having worked as a sales rep for numerous tech start-ups, I can’t even begin to illustrate the value of sending email sequences that sell. Automated emails are exceptional because they substantially reduce the workload for a sales representative, however nowadays, everyone can relate to discovering various sorts of email sequences lurking in their inbox on a daily basis that just frustrate us because we need to click two buttons to get rid of them!
Not nearly enough business owners spend the time and effort in putting together effective email sequences that actually sell their product. Generating convincing email sequences is both a science and an art, and if done correctly, can produce remarkable results. Having hundreds of prospective customers on an email list isn’t going to deliver any income if you can’t sell your product. So, here’s 4 tips on how to put together a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very relevant when it relates to email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will encounter so if it’s not appealing enough, they just won’t open it. Obviously, the subject lines of an email are crucial when it comes to conversion rates. Here are several statistics which highlights their importance:
One-third of email recipients will open an email based entirely on the subject line
Nearly 70% of email recipients will decide if an email is spam based upon the subject line
40% of emails are opened on mobile devices first, and the average mobile screen can only fit between 4 to 7 words in the subject line.
The key to successful subject lines is solving your prospects problems in as little words as possible. For example, good subject lines include, “Common questions about university”, “Common questions about rental payments”, etc. Think about your prospects problems and target your subject lines to solve that problem succinctly. You can monitor your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
After a recipient has opened an email, it’s important that you deliver a value proposition in the context of their problem quickly. Forget beginning the email with your name and job title; you need to give your recipients a good reason to continue reading the email. So, begin your email with some info they can associate with, like company news or their reaction to an event via Facebook or an online post, then get into the value proposition in the second and third sentences.
Your value proposition should be structured like this:.
I have an idea about [problem/pain-point] and I’d love to have a moment to speak to you about [resolution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.
I recently assisted another company with [positive benefit]. Is this something that would be beneficial for [company name]?
It’s vital that you get to the point immediately and keep the content focused on the goals of your prospect.
Tip 3 – Discard the bland ‘Welcome Email’
If a prospect has shown interest in your services or products, why waste both of your time with a welcome email that has no value or offerings? It’s essentially dead-wood and if you’re going to send a welcome email, make sure that you utilise a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The truth of the matter is that even a fantastic first email may not get a response from the recipient. It’s understandable; people are busy and have prerogatives, so I strongly recommend sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but a terrific follow-up email will remind them that you’re here to help them in whatever problem they have. You have to make sure that your follow-up emails also include your value propositions, and additional information that is beneficial to the recipient in solving their problems. Again, HubSpot Sales will track which emails are opened and which links are clicked so I strongly suggest using this application to help you with your email sequences.
The value of constructing effective and actionable email sequences can have a dramatic affect on your conversion rates and sales. There are many variables that you ought to consider when building your email sequences, but this article features the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly worthwhile in seeking advice from digital marketing professionals that can help you. Speak with the team at Internet Marketing Experts Mildura today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsmildura.com.au.