This Is Why Your Content Marketing Isn’t Working (And How You Can Fix It!)
In today’s saturated landscape of online marketing, there’s no doubt that content is king. Content is pretty much everywhere and folks love consuming it! It should come as no surprise that content is at the hub of most marketing techniques, with somewhere around 94% of small businesses focussing their efforts on content marketing. Having said that, with almost all businesses now centralising their marketing initiatives on content, it’s becoming more and more complex to stick out from the crowd and make your content marketing interesting and powerful.
Have you tried content marketing but found that you’re not getting the desired results? Well, you’re quite likely one of many businesses that are in the same boat. Don’t give up though, there’s no question that content marketing is among the most beneficial ways of enhancing your customer base. So, here are four reasons why your content marketing may not be working and most importantly, how you can fix them!
- You don’t have a strategy
Like any investment, if you don’t have a strategy and set KPIs to measure results, how can you possibly improve? Submitting blogs and sending tweets are great, but if you don’t have any objectives then you’re just aiming in the dark. To create captivating content that followers will engage with, you must have a clearly-defined strategy that should be aligned with your business goals.
Regardless if you want to boost brand awareness, website traffic, or conversion rates, your strategy should incorporate KPIs alongside short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target market, the purpose of your content, and the kind of content that will work best for you.
- Your content is not unique
With the enormous number of online companies today, it’s essential that your content is distinct from others. Too many businesses will create content without exploring the landscape and as a result craft content that just gets lost in the crowd. Your content should be entertaining, fun, and most importantly, deliver value to visitors by offering solutions to frequent pain-points in your niche. In addition to this, different kinds of content suit different communication techniques, so take into consideration the most effective ways you can do this, either through video, infographics, diagrams, or even just thought-provoking or captivating text.
- You don’t advertise your content
Among the greatest errors that small companies make with their content marketing is that they don’t actually market it! Even if you’ve produced the most ground-breaking article the planet has ever seen, who will view it if they have no idea it exists? In order to prevail with your content marketing, it’s crucial that you promote your content through all available networks, including:
Social networking sites (Facebook, Twitter, Reddit, Google+).
Adding internal links to your blog post.
Pitching to influencers and bloggers in your sector.
Submitting it as a guest post to bloggers in your sector.
Providing links to your content when commenting on other forums and blogs.
- Your content is not search engine friendly.
Content embodies a generous portion of your SEO, so it’s necessary that your content is SEO friendly and never use black hat tactics to attempt to boost results. Keyword stuffing is a popular mistake that companies will make in their content creation, in addition to using the wrong keywords, duplicate content, and not optimising meta tags.
Perform some probing to discover the most effective keywords that your viewers would use to find your content. In addition, use meta tags to your benefit to attract more viewers to your blog. Search engines always wish to deliver the best content to users, so if your content is beneficial then other sites will link to it, increasing the likelihood of earning more high-quality, reliable links from relevant businesses.
At the end of the day, there might be hundreds of reasons why your content marketing isn’t offering you the intended results, however these points should encompass the majority of them. If you’re going to invest in content marketing, you can’t do it half-heartedly. Do as much research as you can about your audience, your competition, and your keywords, and craft meaningful content that your viewers will naturally engage with.
If you’re about to give up on content marketing because of substandard results, speak to Internet Marketing Experts Mildura who can point you in the right direction. Call 1300 595 013, or alternatively visit our website for more information: http://www.internetmarketingexpertsmildura.com.au