Social Media Marketing – Say More On Twitter
The day has finally come where Twitter users can convey their dissatisfaction with the 140 character limit in more detail, now that Twitter has formally affirmed that they have inflated the character limit to 280 per Tweet!
The social networking company, which was introduced in 2006, grew dramatically to become one of the most fashionable social media sites globally, however recent slumps in growth induced the social media giant to make some alterations. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is immensely dissimilar to comparable social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send approximately 6,000 Tweets per second.
Despite the 140 character limit that clearly defined the social networking platform, Twitter disclosed on November 7 that they want every individual throughout the world to ‘easily’ express themselves on Twitter. After carrying out a number of tests over the past couple of months, Twitter decided that they wanted to double the character limit, but only where required. Countries like Japan, South Korea, and China will stay at the 140 character limit, merely because there’s no need for an increase, as sending messages in these languages can be articulated in a short amount of characters. Languages like English on the other hand, suffer from crammed Tweets with 9% of English Tweets hitting the previous 140 character limit.
So, why the change?
After conducting a variety of tests to specific users, Twitter received valuable results and believed the 240 character limit would be advantageous for many users. Considering that 9% of English users were hitting the 140 character limit, many would have to spend time editing their Tweets to make sure that they didn’t need to send several messages. On top of that, users would now have the ability to effortlessly fit their thoughts into a single Tweet, so they could say what was on their mind and send them much faster than before.
The question is, what influence will this have for online marketers and SEO professionals? Here are a few changes that they can expect to see.
Since Twitter lengthened the character limit, users have enjoyed a higher level of responses which brought about more followers. Clearly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers along with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The widened character limit means that users will have shorter threads of conversations, because they can fit more information into a single message. Users with long threads of conversations mentioned that it can frequently be problematic to follow and respond to. Additionally, brands are loving the longer Tweets as it allows them to fit more thorough information into a single Tweet which creates higher engagement rates.
Increases customer communication
With the increase of enterprises using social media as a way to manage customer service issues, customers can now communicate a problem in more detail on Twitter which is practical for both the customer and the business, as communication is greatly improved. Prior to this change, many users would have depended upon other social media sites like Facebook to report customer service issues due to the fact that the character limit was too restraining.
Longer Tweets means that organisations can heighten the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would commonly have to use other social media platforms if they wished to get creative, however brands can now successfully use longer text to their advantage by connecting with their audience on a more personal level.
While some users have suggested that the increase in character limit by Twitter makes them more similar to other social media platforms, the clear majority of users seem to be very happy with their latest update. Nothing is carved in stone in social media, as making changes to keep up with changing user behaviour is vital for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!
If you require any advice about how your business can leverage the increased character limit to your advantage on Twitter, simply talk to Internet Marketing Experts Mildura by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsmildura.com.au