SEO Tactics To Abandon in 2018
In today’s demanding marketplace of digitalisation and globalisation, it’s crucial for firms to use online strategies and tactics that widen their exposure to customers that are proactively looking for their services or products. Search Engines are without a doubt the most influential programs that will influence your online visibility, and consequently your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used extensively by most websites to grow their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).
SEO can be a remarkable investment that will boost your visibility and conversion rates, or if used improperly, can injure your rankings and visibility, thus having the opposite effect. The predicament with SEO is that its algorithm is consistently changing, and most website owners don’t keep up to date with the newest SEO trends. SEO tactics that worked last year may not necessarily be successful this year, and popular SEO tactics from five years ago may result in your website being penalised today.
Rather than revealing the top SEO techniques that website owners should be investing in, we’re instead going to analyse the top SEO tactics that will actually penalise your website and therefore should be completely ignored in 2018.
- Keyword Stuffing
Keyword stuffing is a normal mistake that many website owners make in an attempt to enhance their SERP results. Keyword stuffing is ultimately the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can instantly discover how many times a keyword has been used and will penalise websites for severe keyword stuffing. As an alternative to keyword stuffing, website owners should concentrate their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been a popular SEO tactic since the creation of SEO, and its value as an SEO technique has advanced fairly quickly since then. Although link building is still amongst the leading 3 SEO tactics in 2018, aggressive link building will unquestionably result in your website being penalised. Google weighs links strongly as a ranking indicator due to the fact that links are a public recommendation which corresponds with useful information on a website.
Aggressive link building happens where links are extracted in a fabricated way. Examples of this is where links are positioned in poor link directories, buying links, link schemes, and other spammy tactics. This SEO technique will lead to penalties for a website and should be abandoned, instead being replaced with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One obsolete SEO technique that many people still believe to be effective is excessive internal links. There is a common misconception where websites which contain a large amount of links to other pages within the website will improve their SERP results. The purpose in doing this is to boost a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more harm than good.
- Not Identifying Technical Issues
The backend of a website plays a central role in SEO, so it’s important not only to identify any technical problems that may harm your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just published an update regarding SSL encryption, so if a website doesn’t adhere to this update now, it will be penalised. The most typical technical issues that affect most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most overlooked SEO technique that will improve your SERP rankings relate to the images within a website. Optimising your website for image search is a wonderful way to improve your SEO, and this can be done mainly with the image filename and alt attribute. For instance, instead of supplying an image with a filename of home1.jpg, website owners should instead try to use a keyword that describes the image. In addition, a common mistake with images is keyword stuffing the alt attribute.
There’s no doubt that a successful SEO strategy will boost a website’s SERP rankings and exposure, however due to many websites abusing SEO tactics in the past, Search Engine’s SEO algorithms are frequently changing and it’s vital to keep up with these changes to flourish in today’s online marketplace. If you require any help with your SEO strategy, or simply haven’t updated your strategy in the last couple of years, phone Internet Marketing Experts Mildura on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsmildura.com.au