SEO Company Mildura – Beware the SEO Traps.
SEO Agencies in Mildura may all look the same, but if you have enough information you can protect yourself from falling into traps.
Several years ago when I was finding out the value of SEO, I paid about $1,500 each month to one of the country’s best Online Marketing Companies. This particular firm was well known in the media as being one of the swiftest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high up on the first page of Google, across a range of keywords. I was excited and money started to come in every day from online sales. I always remember asking the owner of the business one day what would happen if I ceased paying the $1,500 per month. He replied, then you would revert to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very awkward about that idea, but the money was rolling is so hey, what was the concern? And I am sure that many Mildura business would have done the same thing.
One day I will certainly never forget I did my usual keyword search and my website was gone. I was no more ranked 1st or 2nd – I was gone. In horror I clicked to page 2 and still absolutely nothing, then page 3, nothing. By then it felt like all the blood had left my body and I was in a state of shock. I don’t recall what page the website was on but it was horrible. In a state of panic I called my SEO Company and asked what the hell had been done. They mentioned some form of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer after that I stopped paying $1,500 per month to be on page 4. I felt I could manage that page on my own.
For those of you from Mildura that know a bit about the history of SEO, my website had gone through a major Penguin update and my agency, who are no more in business, had simply bought spammy links and bought traffic. It worked well for a while. They built a multi-million dollar business around it, but when Google altered the algorithm that was the end of that.
Even as a CEO of an SEO Company working for Mildura, I am a fervent believer that if you must know the fundamentals of SEO if you want to run a successful business. Yes you may see an SEO Company, but if you really don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the mercy of a dodgy agency that uses trashy and outdated techniques. Even if you 100 % outsource your online marketing you still should know what’s happening. Never forget that it’s your company, your livelihood.
With that in mind, here are a couple of questions for you to ask when trying to find a Mildura SEO Company.
- Does the SEO firm have the capacity to do all aspects of web design and coding?
- Will they also study your competitors’ sites and businesses to establish which sites in your industry are doing well and why?
- Does the SEO firm have content writers in-house?
- Does the SEO Company have a link tactic for your site?
- Does the SEO firm handle your social media tactic?
- Do they incorporate AdWords/Pay Per Click (PPC) management as a component of their plan?
- Is the SEO firm wanting to understand your sales technique?
- How do they deal with reporting and communication?
- Do they offer you quick-fix promises?
If you are looking out for a few ideas and pieces of advice that will help you to save some effort, time, and even a bit of money when it comes to choosing an SEO Company, then give us a call and we will answer all of your questions. Contact Internet Marketing Experts Mildura on 1300 595 013 or visit, www.internetmarketingexpertsMildura.com.au.