An SEO Quick Fix Guide You Can Do TODAY
SEO is regarded by many to be a magical creature with brilliant powers. Understanding precisely how SEO works and all the varying ways to enhance your website’s SEO score can be extremely difficult and time-consuming. But, it is a crucial element of any online marketing plan and will practically make or break a business in some markets. Many industry experts consider SEO to be one of the most successful forms of advertising, so constantly improving your SEO should be a priority if you intend to increase your website visits and income.
It’s very difficult to keep up to date with SEO best practices and standards as they change quite often, so it’s advised that you seek specialist advice regarding your SEO and online marketing strategy. Having said that, there are some quick and simple ways that you can enhance your SEO, even with even a basic level of IT understanding, so here is a quick guide on some simple ways to improve your SEO today.
Content is King
When it concerns SEO, content is king. So, make sure you have high-quality, well-written and original content that is relevant for your target market. Updating your content continually is also important so don’t leave your content untouched for years because there’s no need to update it. Incorporating a blog into your website is always excellent for SEO because new content is consistently being added and search engines love discovering new content and will increase your rankings if this happens commonly.
Make sure You Have a Flat Website Architecture
Your website architecture is basically the organisation of all the different webpages on your website. A considerable component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to discover the information they’re looking for. It’s crucial that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will recognise this and consequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good guideline is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can easily fix this by creating extra navigation menus or additional internal links.
Make sure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are important components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in computing the relevancy to a user’s search. Don’t forget, Google wants each user to have the best experience as possible, so it will always rank the most relevant websites the highest.
Meta titles gives the user a quick insight into the content of each web page to make sure it is relevant. Each meta title should incorporate a primary and secondary keyword that is appropriate for that webpage, coupled with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will trim your meta title which looks disorganised and unprofessional. Having high-quality and meta titles are necessary in optimising your web pages for SEO.
Meta descriptions are basically short descriptions of the content of the web page. Though meta descriptions don’t directly alter ranking algorithms, they are still meaningful as search engines will often use the summary in search results snippets when they believe a web page’s meta description accurately depicts the content of the web page. Unique and accurate meta descriptions including keywords will help improve your click-through rates (CTR’s) and website visitors, which will consequently lead to increased revenue. Meta descriptions should ordinarily be between 150 and 160 characters in length.
Make sure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as straightforward and clean as possible. There should no irrelevant strings or parameters including key phrases in any of your URL’s. You can possibly identify with this if you’ve ever clicked a really long hyperlink. If so, then you’ll probably agree that they look messy and unprofessional. If you’ve created your website using WordPress, then it will automatically create a simple and clean URL structure for you, so you don’t need to stress over it!
On the contrary, if you’re using another website platform and you already have a well-known website, it’s best to seek professional advice in regards to changing your URL structure because doing so means that you’ll lose all your links, and therefore your SEO value. Digital marketing experts will be able to change your URL structure and mitigate the effect on your SEO score. If you find yourself in this situation, then reach out to the team at Internet Marketing Experts Mildura on 1300 595 013 or visit their website: http://www.internetmarketingexpertsmildura.com.au