The Battle of the Brands
Your Website SEO Strategy in Mildura is still significantly about keywords, but there certainly is one problem that some agencies face when they try to optimise for certain Keywords.
A Pay Per Click or AdWords campaign will let you learn about which keywords perform well in your niche and boost your Website SEO Strategy. I remember I think I put in about a year obsessing about one particular keyword that, regardless of what I did, I could not get on the first page of Google. The explanation was simple; it was a word that falls into the classification of a ‘Branded’ keyword, and Google even with all your SEO efforts will not ever rank a non-branded site ahead of the branded sites.
For example, if you sell Yamaha Pianos in a retail store in Mildura, it would be wonderful if for anyone that searches for ‘Yamaha’ in Mildura your site will show up but it most likely won’t. Possibly if they search for ‘Yamaha pianos’ you still may not show up. Why? Because Google will normally reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some seller of that brand. Yamaha is a world popular brand name and for Google to put anything other than Yamaha.com at No1 would certainly be a real step backwards for a search engine. This is what I mean by branded sites.
However, I understood the magic of long tail keywords. Once I found out that I could control all sorts of long tail searches it was easy to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my method the visits to my websites enhanced massively. So take it from me, living life in the long tail is really fulfilling. Just remember – Your Website SEO Strategy refers to making money, not where you appear in a Google search.
If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Mildura on 1300 595 013 or visit, www.internetmarketingexpertsMildura.com.au