SEO Advertising Mildura– What will 2016 hold for local small business?
SEO Advertising in Mildura is a perplexing task, and as we go into 2016, people are in a way of thinking where they reflect back on the year that was 2015, and try and figure out what life holds in store for them later. This is of course, impossible. You can never ever find out what is around the bend, but if you determine the vital parts of the past and look for trends you can get a better understanding. This is especially true for SEO. I wish to try and point out to you just some of the major patterns that have been surfacing in 2015 throughout the Mildura SEO industry and the globe. From this with any luck together we can try and figure out where to focus our efforts, this will be especially useful if you are a local Mildura business.
This is the major developing trend and it is going to keep boosting in significance. This means that if you are an Mildura company and you are looking for local customers, then this is fantastic. Launching with the changes from Google Pigeon, we saw a developing trend that local Mildura searches were actually ranking higher than business with national headquarters, or even sites on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more looking at the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also thinking about the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be developing even more in 2016, so watch out for them to help with your local search efforts.
Local-boosting tech patterns.
There are a few technology areas which are quickly growing in other countries and are beginning to emerge in Australia and it won’t be very long before they gain appeal in Mildura.
Society is becoming more and more used to lugging around less money and slimmer wallets. Especially with the global sweep (or swipe) of PayWave or PayPass over the past few years and other simple ‘contactless’ paying technologies we are moving towards mobile wallets. This will mean 2 points for a local Mildura business. 1– you have to be focusing on growing trends, and make sure you have the capability to actually let people pay– such as, if you are yet to buy a PayWave or RFID reader for your ship, then get one. And 2– you can start benefiting from the mobile nature of paying. This means advertising, coupons and other fantastic offers that you can send to people on their phones and therefore directly into their wallets.
Beacons are a little something that has had growing use overseas and we are discovering them locally now too, but they are generally other ways of getting special offers to people locally. It works through Bluetooth, or even a free Wi-Fi, and it just simply provides information or a discount to people who are connected or sign up to the Beacon. This means that people at your Mildura store, or even roaming past the area will be given more motivation to actually enter the store and make a purchase. It’s a smart advertising and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.
We also will see even better use of Apps such as Snapchat and Periscope for inventive ways such as advertising. This has been seen in America with national projects run by Dunkin’ Donuts and Taco Bell employing these apps. It is amazing how people can keep reinventing ways to get their business out there, and the same may be done for your local business in Mildura. Be creative and even searching for what other people have done, especially when it comes to social media– if you see something you like, take note of it and find a way to combine a similar idea into you own project.
My closing pieces of parting suggestions– and these are things that you should do at this moment, today– would be to sign up to a fresh Social Media account. Facebook, Google +, Instagram, Pinterest. Choose one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your reputation at a local Mildura level, and also boost your authority and possibly even become an useful resource for people. This goes towards your local SEO efforts which are key in 2016. So you will probably notice that the future actually looks great for Local businesses with patterns and technology promoting even greater interaction at a ‘community’ level. This is great for Mildura businesses, so I hope that you are as thrilled as I am. Keeping that in mind, if you are lo9oking for more SEO advice, or are looking to enhance your SEO efforts, then contact Internet Marketing Experts Mildura on 1300 595 013 or visit, www.internetmarketingexpertsMildura.com.au