Seo

Top Advantages of Pay-Per-Click Advertising

Digital Marketing Mildura, Internet Marketing Mildura

There is a multitude of internet marketing resources that can help websites in enhancing their traffic, conversion rates, and brand awareness. One of the best online marketing approaches is Search Engine Optimisation (SEO), where the aim is to optimise your website for Search Engines, both on-page and off-page, to grow your organic search results listings. Whilst SEO has proved to be very effective, it takes a respectable quantity of knowledge, time, and money to see fruition.

 

But what if you want to see results as soon as possible? Regardless if your website has just been published or you’re a small business that can’t rival the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is an effective tool that can assist you by positioning your ads in front of buyers who are proactively looking for your products or services.

 

In a nutshell, PPC is an advertising model used to grow traffic to websites. Website owners design ad campaigns with particular targeting metrics and effectively pay Search Engines every time their ad is clicked. PPC ads are normally created through Google AdWords or Bing Ads and are placed at the top of SERP listings before any organic results. The advantages that many websites enjoy from this sort of advertising is invaluable, so here are the top benefits of PPC advertising for your business.

 

Measurable Results

Among the top advantages of PPC advertising is the opportunity to measure and monitor your results in real-time. Regardless if you set your daily budget to $1 or $10, there are a variety of high level performance indicators that can be gauged, such as impressions, clicks, cost-per-click, conversions, and ROI to name a few. These metrics makes it easy for website owners to immediately determine the success of their campaigns and quickly make adjustments where needed to boost performance. Unlike other advertising avenues, PPC gives you the freedom to customise and track metrics in each campaign and monitor success according to your advertising targets.

 

Fast Entry

PPC makes it possible for any kind of business to start their advertising efforts quickly and conveniently, without introducing too much risk with the ability to fix a maximum daily budget. Although SEO is a very successful strategy, it commonly takes many months to experience results so if you’re a new enterprise that needs to increase traffic and brand awareness without delay, PPC is ideal for you. Designing ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to acquire new leads and customers by showcasing ads on top of SERP listings.

 

Highly Targeted Traffic

PPC advertising allows you to customise your campaigns so they only display to highly targeted customers. Google AdWords allows you to target customers according to keywords, interests, location, and the times and days you wish to display them, allowing websites to spend their advertising budget only on their niche market. Websites can then review the metrics that were used in conversions and improve their future campaigns according to this feedback. Advertisers regularly take a multi-layered approach to start with and narrow down the specific metrics of a campaign that works best for their precise target market.

 

Valuable Data

Having the opportunity to export the results of an ad campaign and evaluate specific metrics provides websites with precious data which could be utilised in other marketing channels. Along with this, websites can easily discover impression, click, and conversion data for each keyword or phrase used in their ad campaigns which strongly helps in their SEO endeavours. PPC also enables websites to explore data about their competitors by utilising 3rd party tools such as SpyFy and KeywordSpy, allowing them to build a profile of their competitors and what market share is available.

 

As you can see, PPC is a very helpful marketing tool that is ideal for all types of organisations. Not only are advertisers in complete control of their budget, ad campaigns, and target audience, the data acquired from real-time results presents invaluable feedback to bolster future marketing initiatives. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?

 

If you require any support in creating your PPC ad campaigns, connect with Internet Marketing Experts Mildura on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertsmildura.com.au

 

This Is Why Your Content Marketing Isn’t Working (And How You Can Fix It!)

Digital Marketing Mildura, Internet Marketing Mildura

In today’s saturated landscape of online marketing, there’s no doubt that content is king. Content is pretty much everywhere and folks love consuming it! It should come as no surprise that content is at the hub of most marketing techniques, with somewhere around 94% of small businesses focussing their efforts on content marketing. Having said that, with almost all businesses now centralising their marketing initiatives on content, it’s becoming more and more complex to stick out from the crowd and make your content marketing interesting and powerful.

 

Have you tried content marketing but found that you’re not getting the desired results? Well, you’re quite likely one of many businesses that are in the same boat. Don’t give up though, there’s no question that content marketing is among the most beneficial ways of enhancing your customer base. So, here are four reasons why your content marketing may not be working and most importantly, how you can fix them!

 

  1. You don’t have a strategy

 

Like any investment, if you don’t have a strategy and set KPIs to measure results, how can you possibly improve? Submitting blogs and sending tweets are great, but if you don’t have any objectives then you’re just aiming in the dark. To create captivating content that followers will engage with, you must have a clearly-defined strategy that should be aligned with your business goals.

 

Regardless if you want to boost brand awareness, website traffic, or conversion rates, your strategy should incorporate KPIs alongside short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target market, the purpose of your content, and the kind of content that will work best for you.

 

  1. Your content is not unique

 

With the enormous number of online companies today, it’s essential that your content is distinct from others. Too many businesses will create content without exploring the landscape and as a result craft content that just gets lost in the crowd. Your content should be entertaining, fun, and most importantly, deliver value to visitors by offering solutions to frequent pain-points in your niche. In addition to this, different kinds of content suit different communication techniques, so take into consideration the most effective ways you can do this, either through video, infographics, diagrams, or even just thought-provoking or captivating text.

 

  1. You don’t advertise your content

 

Among the greatest errors that small companies make with their content marketing is that they don’t actually market it! Even if you’ve produced the most ground-breaking article the planet has ever seen, who will view it if they have no idea it exists? In order to prevail with your content marketing, it’s crucial that you promote your content through all available networks, including:

 

Social networking sites (Facebook, Twitter, Reddit, Google+).

Email newsletters.

Adding internal links to your blog post.

Pitching to influencers and bloggers in your sector.

Submitting it as a guest post to bloggers in your sector.

Providing links to your content when commenting on other forums and blogs.

 

  1. Your content is not search engine friendly.

 

Content embodies a generous portion of your SEO, so it’s necessary that your content is SEO friendly and never use black hat tactics to attempt to boost results. Keyword stuffing is a popular mistake that companies will make in their content creation, in addition to using the wrong keywords, duplicate content, and not optimising meta tags.

 

Perform some probing to discover the most effective keywords that your viewers would use to find your content. In addition, use meta tags to your benefit to attract more viewers to your blog. Search engines always wish to deliver the best content to users, so if your content is beneficial then other sites will link to it, increasing the likelihood of earning more high-quality, reliable links from relevant businesses.

 

At the end of the day, there might be hundreds of reasons why your content marketing isn’t offering you the intended results, however these points should encompass the majority of them. If you’re going to invest in content marketing, you can’t do it half-heartedly. Do as much research as you can about your audience, your competition, and your keywords, and craft meaningful content that your viewers will naturally engage with.

 

If you’re about to give up on content marketing because of substandard results, speak to Internet Marketing Experts Mildura who can point you in the right direction. Call 1300 595 013, or alternatively visit our website for more information: http://www.internetmarketingexpertsmildura.com.au

 

SEO Tactics To Abandon in 2018

Digital Marketing Mildura, Internet Marketing Mildura

In today’s demanding marketplace of digitalisation and globalisation, it’s crucial for firms to use online strategies and tactics that widen their exposure to customers that are proactively looking for their services or products. Search Engines are without a doubt the most influential programs that will influence your online visibility, and consequently your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used extensively by most websites to grow their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).

 

SEO can be a remarkable investment that will boost your visibility and conversion rates, or if used improperly, can injure your rankings and visibility, thus having the opposite effect. The predicament with SEO is that its algorithm is consistently changing, and most website owners don’t keep up to date with the newest SEO trends. SEO tactics that worked last year may not necessarily be successful this year, and popular SEO tactics from five years ago may result in your website being penalised today.

 

Rather than revealing the top SEO techniques that website owners should be investing in, we’re instead going to analyse the top SEO tactics that will actually penalise your website and therefore should be completely ignored in 2018.

 

  1. Keyword Stuffing

 

Keyword stuffing is a normal mistake that many website owners make in an attempt to enhance their SERP results. Keyword stuffing is ultimately the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can instantly discover how many times a keyword has been used and will penalise websites for severe keyword stuffing. As an alternative to keyword stuffing, website owners should concentrate their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

 

Link building has been a popular SEO tactic since the creation of SEO, and its value as an SEO technique has advanced fairly quickly since then. Although link building is still amongst the leading 3 SEO tactics in 2018, aggressive link building will unquestionably result in your website being penalised. Google weighs links strongly as a ranking indicator due to the fact that links are a public recommendation which corresponds with useful information on a website.

 

Aggressive link building happens where links are extracted in a fabricated way. Examples of this is where links are positioned in poor link directories, buying links, link schemes, and other spammy tactics. This SEO technique will lead to penalties for a website and should be abandoned, instead being replaced with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

 

One obsolete SEO technique that many people still believe to be effective is excessive internal links. There is a common misconception where websites which contain a large amount of links to other pages within the website will improve their SERP results. The purpose in doing this is to boost a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more harm than good.

 

  1. Not Identifying Technical Issues

 

The backend of a website plays a central role in SEO, so it’s important not only to identify any technical problems that may harm your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just published an update regarding SSL encryption, so if a website doesn’t adhere to this update now, it will be penalised. The most typical technical issues that affect most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

 

One of the most overlooked SEO technique that will improve your SERP rankings relate to the images within a website. Optimising your website for image search is a wonderful way to improve your SEO, and this can be done mainly with the image filename and alt attribute. For instance, instead of supplying an image with a filename of home1.jpg, website owners should instead try to use a keyword that describes the image. In addition, a common mistake with images is keyword stuffing the alt attribute.

 

There’s no doubt that a successful SEO strategy will boost a website’s SERP rankings and exposure, however due to many websites abusing SEO tactics in the past, Search Engine’s SEO algorithms are frequently changing and it’s vital to keep up with these changes to flourish in today’s online marketplace. If you require any help with your SEO strategy, or simply haven’t updated your strategy in the last couple of years, phone Internet Marketing Experts Mildura on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsmildura.com.au

 

An Idiots Guide To Twitter – What To Know and Understand

Digital Marketing Mildura, Internet Marketing Mildura

Are you new to social networks and want to learn the basics of one of the coolest platforms on the planet? Well, you’ve come to the right place! Twitter is a social networking service where close to 330 million users connect with one another through short messages of up 280 characters. Today there’s almost 6,000 tweets being sent through cyberspace every second, varying from standard text messages to gifs, memes, images, videos, and a whole lot more. Twitter is one of the most stylish social networking channels and is widely different to other social media giants like Facebook and Instagram.

Twitter is a platform where users distribute an assortment of information; from news, politics, jokes, or just universal thoughts about obscure topics! Rather than having a circle of friends like Facebook, Twitter is built upon followers (not always friends) so not only can you engage with friends, but also your favourite sport stars, politicians, and journalists as well. Anything you publish on Twitter is available publicly for everyone to find, but don’t worry, you can quickly adjust your preferences to private if you wish to.

 

The very first step in learning Twitter is to be able to interpret the basic terms and slang used. The following lists the most common vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another person

Feed – The list of tweets you’ll find on your homepage from users that you choose to follow

Handle – Your username

Mention (@) – A way of mentioning other people in a tweet (e.g. @EAGames). Any user mentioned in a tweet is informed, being an uncomplicated way to interact with other people publicly

Direct Message (DM) – A private message (280 characters) sent to another member. You can either choose to accept DM’s from all users or just people that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a conversation (e.g. #Vegans). You can search for tweets from all users that mention a certain hashtag by clicking the hashtag itself.

Creating an Account

Creating an account is simple and easy, just download the app or go to www.twitter.com and click the signup button. The full name you enter will be your display name, but this can be altered as frequently as you wish. Pick a username (or handle) so users can mention you by typing the @ symbol before your username. After you’ve typed in your phone number for authentication purposes, selected an avatar, and typed a quick bio about yourself so others can see your passions and interests, you’re good to go!

Joining the Twittersphere

As stated beforehand, Twitter isn’t about friending, it’s about following. Not only can you follow your buddies, but also any other characters of which you’re a fan. Once you’ve subscribed, Twitter will present a helpful kind of setup wizard to help you start, for example recommending some members that you might like to follow. You can give Twitter permission to browse your contacts list to discover any of your friends that are already using Twitter. Following friends and other users is extremely easy, and once you’ve started following certain users, Twitter will continue to offer recommendations for other users to follow based on the kinds of users you’re presently following. All the tweets of your followers will show up in your Feed, so the more you follow, the more Tweets will appear in chronological order in your Feed.

Tweet Something

You can Tweet anything you like, so long as it respects Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply click the ‘Compose New Tweet’ button and you can Tweet text, photos, videos, images, gifs – a full range of different media that can be uploaded through your device. Remember though, videos can only be up to 2 minutes and 20 seconds in length, however photos and images do not count towards your character limit, which is pretty cool!

Once you’ve gotten the hang of the basics of Twitter, the world is literally at your fingertips! You can keep up to date with the current trends, be the first to look at viral posts, and socialise with your friends and favourite personalities in a simple and user-friendly interface.

Once you’ve got the ball rolling, the rest will fall into place easily, so why join the Twittersphere today? If you need any help with getting started on Twitter, simply speak to Internet Marketing Experts Mildura on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsmildura.com.au

 

What Are The Leading Organic SEO Ranking Variables For A Website?

Digital Marketing Mildura, Internet Marketing Mildura

 

If you’ve just published your first website and want to know the ways in which you can boost your organic search results, then you’re certainly on the path to success. SEO is one of the most successful marketing tools simply because it allows you to get your message in front of interested consumers that are directly browsing for your products.

The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is effectively its secret to success, so it’s genuinely complex and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are created equally, so you can focus on the most influential variables that will have the greatest effect on your SERP listings.

It is essential to recognise that the weight of each variable is adjusted over time, so Google will place more focus on particular variables in accordance with user behaviour and how Google feels it can maximise the user experience. With this being said, many of the top organic SEO ranking aspects have been in the same position for a couple of years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to enhance customer engagement, website traffic, and ultimately sales.

  1. Content

A great emphasis is put on content simply because Google intends to rank the most relevant websites on top of its search results . The recent Hummingbird update enables Google to understand a website’s content structure and how this content adds value to potential consumers, so formulating quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as comprehensive tutorials, guides, and how-to’s is a terrific start. Additionally, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has reviewed the top 10 search results and uncovered that the top positions contain content that is about 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most crucial variables in SERP listings given that the more links there are to your website from reputable sources, the more trusted your website is viewed. The flip side of the coin rings true as well though, so beware not to generate links on spammy or uncredible websites or your rankings will decline! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google illustrates that backlinks will lose value over time as Google searches for new ways to evaluate websites, but for the time being, link building is still the best gauge of relevance and credibility.

  1. Mobile Optimisation

With more users now browsing from mobile devices than computers, there has been a considerable shift towards optimising your website for mobile devices. Google is presently experimenting with mobile-first indexing, which implies that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t already mobile-friendly, you better get started but beware not to publish it until it’s 100% complete or you may be penalised. Page loading speed is an integral factor for mobile optimisation, so strive to have mobile pages loaded within 2 seconds to guarantee your website is genuinely ‘mobile-friendly’.

  1. Other Technical Variables

There are lots of other technical elements that will substantially alter your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very quick to install if you haven’t already done so. At the same time, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other aspects such diverse and organic backlink anchor text and less on-page ads and pop-ups will also boost your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is continually changing, meaning that SEO techniques are continuously changing also. Despite the fact that there are over 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a seamless mobile experience. Striving to concentrate on all Google’s search ranking variables will prove to be ineffective, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any help in the best ways to properly execute any of the above SEO techniques, don’t hesitate to get in contact with the digital marketing specialists at Internet Marketing Experts Mildura by phoning 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertsmildura.com.au