There is a multitude of internet marketing resources that can help websites in enhancing their traffic, conversion rates, and brand awareness. One of the best online marketing approaches is Search Engine Optimisation (SEO), where the aim is to optimise your website for Search Engines, both on-page and off-page, to grow your organic search results listings. Whilst SEO has proved to be very effective, it takes a respectable quantity of knowledge, time, and money to see fruition.
But what if you want to see results as soon as possible? Regardless if your website has just been published or you’re a small business that can’t rival the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is an effective tool that can assist you by positioning your ads in front of buyers who are proactively looking for your products or services.
In a nutshell, PPC is an advertising model used to grow traffic to websites. Website owners design ad campaigns with particular targeting metrics and effectively pay Search Engines every time their ad is clicked. PPC ads are normally created through Google AdWords or Bing Ads and are placed at the top of SERP listings before any organic results. The advantages that many websites enjoy from this sort of advertising is invaluable, so here are the top benefits of PPC advertising for your business.
Among the top advantages of PPC advertising is the opportunity to measure and monitor your results in real-time. Regardless if you set your daily budget to $1 or $10, there are a variety of high level performance indicators that can be gauged, such as impressions, clicks, cost-per-click, conversions, and ROI to name a few. These metrics makes it easy for website owners to immediately determine the success of their campaigns and quickly make adjustments where needed to boost performance. Unlike other advertising avenues, PPC gives you the freedom to customise and track metrics in each campaign and monitor success according to your advertising targets.
PPC makes it possible for any kind of business to start their advertising efforts quickly and conveniently, without introducing too much risk with the ability to fix a maximum daily budget. Although SEO is a very successful strategy, it commonly takes many months to experience results so if you’re a new enterprise that needs to increase traffic and brand awareness without delay, PPC is ideal for you. Designing ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to acquire new leads and customers by showcasing ads on top of SERP listings.
Highly Targeted Traffic
PPC advertising allows you to customise your campaigns so they only display to highly targeted customers. Google AdWords allows you to target customers according to keywords, interests, location, and the times and days you wish to display them, allowing websites to spend their advertising budget only on their niche market. Websites can then review the metrics that were used in conversions and improve their future campaigns according to this feedback. Advertisers regularly take a multi-layered approach to start with and narrow down the specific metrics of a campaign that works best for their precise target market.
Having the opportunity to export the results of an ad campaign and evaluate specific metrics provides websites with precious data which could be utilised in other marketing channels. Along with this, websites can easily discover impression, click, and conversion data for each keyword or phrase used in their ad campaigns which strongly helps in their SEO endeavours. PPC also enables websites to explore data about their competitors by utilising 3rd party tools such as SpyFy and KeywordSpy, allowing them to build a profile of their competitors and what market share is available.
As you can see, PPC is a very helpful marketing tool that is ideal for all types of organisations. Not only are advertisers in complete control of their budget, ad campaigns, and target audience, the data acquired from real-time results presents invaluable feedback to bolster future marketing initiatives. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?
If you require any support in creating your PPC ad campaigns, connect with Internet Marketing Experts Mildura on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertsmildura.com.au