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What Are The Leading Organic SEO Ranking Variables For A Website?

 

If you’ve just published your first website and want to know the ways in which you can boost your organic search results, then you’re certainly on the path to success. SEO is one of the most successful marketing tools simply because it allows you to get your message in front of interested consumers that are directly browsing for your products.

The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is effectively its secret to success, so it’s genuinely complex and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are created equally, so you can focus on the most influential variables that will have the greatest effect on your SERP listings.

It is essential to recognise that the weight of each variable is adjusted over time, so Google will place more focus on particular variables in accordance with user behaviour and how Google feels it can maximise the user experience. With this being said, many of the top organic SEO ranking aspects have been in the same position for a couple of years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to enhance customer engagement, website traffic, and ultimately sales.

  1. Content

A great emphasis is put on content simply because Google intends to rank the most relevant websites on top of its search results . The recent Hummingbird update enables Google to understand a website’s content structure and how this content adds value to potential consumers, so formulating quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as comprehensive tutorials, guides, and how-to’s is a terrific start. Additionally, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has reviewed the top 10 search results and uncovered that the top positions contain content that is about 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most crucial variables in SERP listings given that the more links there are to your website from reputable sources, the more trusted your website is viewed. The flip side of the coin rings true as well though, so beware not to generate links on spammy or uncredible websites or your rankings will decline! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google illustrates that backlinks will lose value over time as Google searches for new ways to evaluate websites, but for the time being, link building is still the best gauge of relevance and credibility.

  1. Mobile Optimisation

With more users now browsing from mobile devices than computers, there has been a considerable shift towards optimising your website for mobile devices. Google is presently experimenting with mobile-first indexing, which implies that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t already mobile-friendly, you better get started but beware not to publish it until it’s 100% complete or you may be penalised. Page loading speed is an integral factor for mobile optimisation, so strive to have mobile pages loaded within 2 seconds to guarantee your website is genuinely ‘mobile-friendly’.

  1. Other Technical Variables

There are lots of other technical elements that will substantially alter your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very quick to install if you haven’t already done so. At the same time, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other aspects such diverse and organic backlink anchor text and less on-page ads and pop-ups will also boost your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is continually changing, meaning that SEO techniques are continuously changing also. Despite the fact that there are over 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a seamless mobile experience. Striving to concentrate on all Google’s search ranking variables will prove to be ineffective, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any help in the best ways to properly execute any of the above SEO techniques, don’t hesitate to get in contact with the digital marketing specialists at Internet Marketing Experts Mildura by phoning 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertsmildura.com.au

Top SEO Trends In 2018

 

Online visibility is an important ingredient to any businesses strategy, however the digital landscape is in a consistent state of change so it’s mandatory to stay up to date with these changes to make sure that your online visibility is optimised. Google releases between 500 and 600 updates every year, with many of them merely modifying their secretive search ranking algorithm. With Google being such an influential force in today’s online environment, Search Engine Optimisation (SEO) has become progressively important for companies to improve their website traffic, customer engagement, and ultimately their sales.

User behaviour is shifting rapidly with new technology, so Google must monitor these changes and update their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to grow online, they too must stay on top of the changing trends in SEO. Actually, using obsolete SEO methods can result in penalties that decrease a website’s search engine results page (SERP) listings, so here we’ll unveil the top SEO trends to keep in mind for your website in 2018.

Voice Search

Plenty of users are now wishing to utilise voice searches rather than more traditional keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches originate from voice queries. If the current increase in voice searches continues at the same rate, nearly half of all online searches will be conducted via speech by the year 2020!

What this suggests for websites is that they should start adding more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. As an example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be followed with a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a valuable tool for SEO, and this will still be a pivotal element in calculating SERP listings in 2018. Creating valuable links to reputable websites is still the simplest way for Google to ascertain if a website is trusted, so adding value through quality links that helps you create an authority in your target niche is an outstanding strategy.

Having said that, the trend towards link building is now more long-term, so having links from sites pertinent to your industry and referral traffic will be very valuable in the near future.

Mobile Optimisation

Since 2015, online searches using mobile devices has surpassed that from desktops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has stated that they are experimenting with mobile-first indexing, which clearly illustrates that mobile optimisation will be prioritised in the coming year. If your website hasn’t already been optimised for mobile devices, now is most certainly the time to start!

Accelerated Mobile Pages

Website loading speeds play an integral role in SERP listings, and Google’s search results algorithm will undeniably favour those with quicker speeds. As a matter of fact, Google has created an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than regular pages, and uses only 10% of the data in doing so!

While AMP is not directly related to SERP listings yet, it will impact other areas closely related to Google’s search results algorithm, like bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, however plugins will be needed for content management systems like Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Whilst conventional SEO techniques such as link building will still be productive in 2018, there are other emerging trends that Google is concentrating on in the future which may substantially transform the practice of SEO. It’s clear that SEO is already adapting to stay on top of changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and employing strategies now, your website will be optimised and ready to obtain targeted clients from higher SERP listings.

If you have any queries or concerns about how you can optimise your website to conform with the latest SEO trends, talk with Internet Marketing Experts Mildura on 1300 595 013, or visit their website for further details: http://www.internetmarketingexpertsmildura.com.au

 

Social Media Marketing – Say More On Twitter

The day has finally come where Twitter users can convey their dissatisfaction with the 140 character limit in more detail, now that Twitter has formally affirmed that they have inflated the character limit to 280 per Tweet!

The social networking company, which was introduced in 2006, grew dramatically to become one of the most fashionable social media sites globally, however recent slumps in growth induced the social media giant to make some alterations. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is immensely dissimilar to comparable social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send approximately 6,000 Tweets per second.

Despite the 140 character limit that clearly defined the social networking platform, Twitter disclosed on November 7 that they want every individual throughout the world to ‘easily’ express themselves on Twitter. After carrying out a number of tests over the past couple of months, Twitter decided that they wanted to double the character limit, but only where required. Countries like Japan, South Korea, and China will stay at the 140 character limit, merely because there’s no need for an increase, as sending messages in these languages can be articulated in a short amount of characters. Languages like English on the other hand, suffer from crammed Tweets with 9% of English Tweets hitting the previous 140 character limit.

So, why the change?

After conducting a variety of tests to specific users, Twitter received valuable results and believed the 240 character limit would be advantageous for many users. Considering that 9% of English users were hitting the 140 character limit, many would have to spend time editing their Tweets to make sure that they didn’t need to send several messages. On top of that, users would now have the ability to effortlessly fit their thoughts into a single Tweet, so they could say what was on their mind and send them much faster than before.

The question is, what influence will this have for online marketers and SEO professionals? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter lengthened the character limit, users have enjoyed a higher level of responses which brought about more followers. Clearly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers along with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The widened character limit means that users will have shorter threads of conversations, because they can fit more information into a single message. Users with long threads of conversations mentioned that it can frequently be problematic to follow and respond to. Additionally, brands are loving the longer Tweets as it allows them to fit more thorough information into a single Tweet which creates higher engagement rates.

Increases customer communication

With the increase of enterprises using social media as a way to manage customer service issues, customers can now communicate a problem in more detail on Twitter which is practical for both the customer and the business, as communication is greatly improved. Prior to this change, many users would have depended upon other social media sites like Facebook to report customer service issues due to the fact that the character limit was too restraining.

More Creativity

Longer Tweets means that organisations can heighten the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would commonly have to use other social media platforms if they wished to get creative, however brands can now successfully use longer text to their advantage by connecting with their audience on a more personal level.

While some users have suggested that the increase in character limit by Twitter makes them more similar to other social media platforms, the clear majority of users seem to be very happy with their latest update. Nothing is carved in stone in social media, as making changes to keep up with changing user behaviour is vital for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you require any advice about how your business can leverage the increased character limit to your advantage on Twitter, simply talk to Internet Marketing Experts Mildura by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsmildura.com.au

 

A Guide To SSL Changes – What It Means For Your Website

In today’s ever-changing online environment, it’s crucial that businesses keep up to date with Google’s best practices to ensure they continue being competitive in their respective online markets. With Google being the most powerful and influential company on the internet, it’s necessary for them to keep up with all the threats and opportunities that the internet generates. For this reason, Google releases a myriad of updates yearly: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.

What is necessary though, is that all online suppliers that use Google-related services (literally every online business), are aware of significant changes that may alter their SEO, performance, and ultimately their bottom-line. The internet is in a consistent state of change, so online businesses have to be versatile and comply with new Google updates as soon as possible to make certain they aren’t negatively influenced by these new releases.

The most significant Google update that has recently affected online providers relates to Google Chrome v62, which was released in October this year. The Google Chrome web browser is used by virtually half of all online users, so it’s really important that online businesses implement the appropriate changes as quickly as possible if they intend to reduce any negative outcomes.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has reformed the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page stores security passwords and credit card information (which is held in a plain text file), they are vulnerable to phishing sites that can potentially steal this information from customers that wrongly believe they are providing their personal information to an authentic business. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will certainly have a bearing on millions of websites across the globe. Before the change, many non-secured websites weren’t affected by phishing attacks simply because they didn’t have a public-facing member login, and employed PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages given that users will become worried of succumbing to harmful attacks if they input their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online enterprises that would like to secure their formerly non-secured (HTTP) web pages, they must encrypt the information being imparted between their consumers and their web server by integrating an SSL certificate. Google are evidently pushing for a more secure internet than ever before, and they’ve opted for SSL encryption as a vehicle to do this. For website owners who wish to enable HTTPS on their web servers, here is a convenient guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on ways to avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update shows that HTTPS and SSL encryption will become the norm across all web pages on the web. Sooner or later, each online enterprise will have to secure their web pages using SSL encryption whether they like it or not, or users will simply decide on a competitor that does.

What this also means is that not all websites using SSL encryption should be trusted, and there will be a considerable increase in phishing sites using HTTPS also. Phishing sites can simply use false SSL certificates to circumvent the ‘NOT SECURE’ warning by Google Chrome and make their websites appear legit. This will make the distinction between phishing sites and real websites more difficult than ever. Online providers that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the web considering that it will be exceptionally difficult for phishing sites to copy the authenticity that EV SSL provides.

Making all websites utilise SSL certificates to verify their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will at some point become mandatory, so if you need any support in securing your website with SSL encryption, reach out to the digital specialists at Internet Marketing Experts Mildura by phoning 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertsmildura.com.au

Why You Should Have A WordPress Site

 

So, you’ve got a perfect business idea and you’ve decided you’re going to develop and publish your own website. Well, as you possibly know, there are many aspects to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the business logo, the online store – the list goes on. But fundamentally, what’s most important when producing a new website is the platform you choose. There’s a variety of website platforms available with an array of diverse features, targeting the entire spectrum of developers from starters to experts. You’ll ask for recommendations on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can clearly be confusing to weigh the pro’s and con’s of each website platform and determine which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will offer five persuasive arguments as to why WordPress is the best platform to use, regardless of your website development skills and abilities.

 

WordPress is easy to use and manage

 

WordPress is remarkably easy to use so you don’t have to be a professional HTML coder to create an effective and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress about not making use of all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is highly SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a remarkably important aspect to any website so having in-built features that seamlessly make your website SEO-friendly is indispensable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site incredibly attractive to search engines. There are also a range of free plugins that you can install which will make your website even more SEO-friendly, but we’ll talk about WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to create any sort of website you want. WordPress is also open source which indicates that the source code is available for anyone to modify, edit and create different themes and plugins with a variety of features and release these to the online community. At the moment, there are more than 2,600 WordPress themes and over 3,100 different free plugins available for use. Given that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or issues about anything WordPress related, there are essentially thousands of people ready to help.

 

WordPress is mobile friendly

 

As a result of the increasing use of smart phones for internet usage, it’s extremely important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Fortunately most WordPress themes are developed to be mobile responsive, meaning that regardless of what device your customers are using, WordPress websites will automatically alter the appearance of your website to match. WordPress actually lets you to work on both of your mobile website and PC website individually, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

Today, website security is imperative so of course WordPress has high security standards. Approximately one-quarter of websites are built on WordPress so hackers are continually trying to find ways to compromise them. WordPress is well aware of this so has developed a variety of security features which prevents any malicious attacks by publishing frequent updates that neutralises these threats. Remember, it’s also important for you to be using a secure device when accessing your WordPress account, so make sure you utilise standard security tools on your device and only install credible plugins from trusted sources.

 

As you can see, WordPress has a range of fantastic features that simply make it the best website platform on the market today. Though there are many other reasons why WordPress is a great choice for your website, this article just focuses on 5 of these: WordPress is extremely user-friendly, free and open source, extremely SEO compatible, mobile friendly, and secure. What more could you want from a platform to design a practical and powerful website? If you have any questions about how you can further optimise your website, contact the team at Internet Marketing Experts Mildura on 1300 595 013 or visit their website: http://www.internetmarketingexpertsmildura.com.au