If you’ve just published your first website and want to know the ways in which you can boost your organic search results, then you’re certainly on the path to success. SEO is one of the most successful marketing tools simply because it allows you to get your message in front of interested consumers that are directly browsing for your products.
The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is effectively its secret to success, so it’s genuinely complex and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are created equally, so you can focus on the most influential variables that will have the greatest effect on your SERP listings.
It is essential to recognise that the weight of each variable is adjusted over time, so Google will place more focus on particular variables in accordance with user behaviour and how Google feels it can maximise the user experience. With this being said, many of the top organic SEO ranking aspects have been in the same position for a couple of years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to enhance customer engagement, website traffic, and ultimately sales.
A great emphasis is put on content simply because Google intends to rank the most relevant websites on top of its search results . The recent Hummingbird update enables Google to understand a website’s content structure and how this content adds value to potential consumers, so formulating quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as comprehensive tutorials, guides, and how-to’s is a terrific start. Additionally, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has reviewed the top 10 search results and uncovered that the top positions contain content that is about 2,400 words in length.
For over a decade now, backlinks have been one of the most crucial variables in SERP listings given that the more links there are to your website from reputable sources, the more trusted your website is viewed. The flip side of the coin rings true as well though, so beware not to generate links on spammy or uncredible websites or your rankings will decline! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google illustrates that backlinks will lose value over time as Google searches for new ways to evaluate websites, but for the time being, link building is still the best gauge of relevance and credibility.
- Mobile Optimisation
With more users now browsing from mobile devices than computers, there has been a considerable shift towards optimising your website for mobile devices. Google is presently experimenting with mobile-first indexing, which implies that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t already mobile-friendly, you better get started but beware not to publish it until it’s 100% complete or you may be penalised. Page loading speed is an integral factor for mobile optimisation, so strive to have mobile pages loaded within 2 seconds to guarantee your website is genuinely ‘mobile-friendly’.
- Other Technical Variables
There are lots of other technical elements that will substantially alter your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very quick to install if you haven’t already done so. At the same time, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other aspects such diverse and organic backlink anchor text and less on-page ads and pop-ups will also boost your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is continually changing, meaning that SEO techniques are continuously changing also. Despite the fact that there are over 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a seamless mobile experience. Striving to concentrate on all Google’s search ranking variables will prove to be ineffective, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you need any help in the best ways to properly execute any of the above SEO techniques, don’t hesitate to get in contact with the digital marketing specialists at Internet Marketing Experts Mildura by phoning 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertsmildura.com.au