Online visibility is an important ingredient to any businesses strategy, however the digital landscape is in a consistent state of change so it’s mandatory to stay up to date with these changes to make sure that your online visibility is optimised. Google releases between 500 and 600 updates every year, with many of them merely modifying their secretive search ranking algorithm. With Google being such an influential force in today’s online environment, Search Engine Optimisation (SEO) has become progressively important for companies to improve their website traffic, customer engagement, and ultimately their sales.
User behaviour is shifting rapidly with new technology, so Google must monitor these changes and update their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to grow online, they too must stay on top of the changing trends in SEO. Actually, using obsolete SEO methods can result in penalties that decrease a website’s search engine results page (SERP) listings, so here we’ll unveil the top SEO trends to keep in mind for your website in 2018.
Plenty of users are now wishing to utilise voice searches rather than more traditional keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches originate from voice queries. If the current increase in voice searches continues at the same rate, nearly half of all online searches will be conducted via speech by the year 2020!
What this suggests for websites is that they should start adding more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. As an example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be followed with a phrase such as “Where are the best Sydney restaurants near me?”
Link building has always been a valuable tool for SEO, and this will still be a pivotal element in calculating SERP listings in 2018. Creating valuable links to reputable websites is still the simplest way for Google to ascertain if a website is trusted, so adding value through quality links that helps you create an authority in your target niche is an outstanding strategy.
Having said that, the trend towards link building is now more long-term, so having links from sites pertinent to your industry and referral traffic will be very valuable in the near future.
Since 2015, online searches using mobile devices has surpassed that from desktops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has stated that they are experimenting with mobile-first indexing, which clearly illustrates that mobile optimisation will be prioritised in the coming year. If your website hasn’t already been optimised for mobile devices, now is most certainly the time to start!
Accelerated Mobile Pages
Website loading speeds play an integral role in SERP listings, and Google’s search results algorithm will undeniably favour those with quicker speeds. As a matter of fact, Google has created an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than regular pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
Whilst conventional SEO techniques such as link building will still be productive in 2018, there are other emerging trends that Google is concentrating on in the future which may substantially transform the practice of SEO. It’s clear that SEO is already adapting to stay on top of changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and employing strategies now, your website will be optimised and ready to obtain targeted clients from higher SERP listings.
If you have any queries or concerns about how you can optimise your website to conform with the latest SEO trends, talk with Internet Marketing Experts Mildura on 1300 595 013, or visit their website for further details: http://www.internetmarketingexpertsmildura.com.au