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Why You Should Have A WordPress Site

 

So, you’ve got a perfect business idea and you’ve decided you’re going to develop and publish your own website. Well, as you possibly know, there are many aspects to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the business logo, the online store – the list goes on. But fundamentally, what’s most important when producing a new website is the platform you choose. There’s a variety of website platforms available with an array of diverse features, targeting the entire spectrum of developers from starters to experts. You’ll ask for recommendations on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can clearly be confusing to weigh the pro’s and con’s of each website platform and determine which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will offer five persuasive arguments as to why WordPress is the best platform to use, regardless of your website development skills and abilities.

 

WordPress is easy to use and manage

 

WordPress is remarkably easy to use so you don’t have to be a professional HTML coder to create an effective and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress about not making use of all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is highly SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a remarkably important aspect to any website so having in-built features that seamlessly make your website SEO-friendly is indispensable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site incredibly attractive to search engines. There are also a range of free plugins that you can install which will make your website even more SEO-friendly, but we’ll talk about WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to create any sort of website you want. WordPress is also open source which indicates that the source code is available for anyone to modify, edit and create different themes and plugins with a variety of features and release these to the online community. At the moment, there are more than 2,600 WordPress themes and over 3,100 different free plugins available for use. Given that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or issues about anything WordPress related, there are essentially thousands of people ready to help.

 

WordPress is mobile friendly

 

As a result of the increasing use of smart phones for internet usage, it’s extremely important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Fortunately most WordPress themes are developed to be mobile responsive, meaning that regardless of what device your customers are using, WordPress websites will automatically alter the appearance of your website to match. WordPress actually lets you to work on both of your mobile website and PC website individually, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

Today, website security is imperative so of course WordPress has high security standards. Approximately one-quarter of websites are built on WordPress so hackers are continually trying to find ways to compromise them. WordPress is well aware of this so has developed a variety of security features which prevents any malicious attacks by publishing frequent updates that neutralises these threats. Remember, it’s also important for you to be using a secure device when accessing your WordPress account, so make sure you utilise standard security tools on your device and only install credible plugins from trusted sources.

 

As you can see, WordPress has a range of fantastic features that simply make it the best website platform on the market today. Though there are many other reasons why WordPress is a great choice for your website, this article just focuses on 5 of these: WordPress is extremely user-friendly, free and open source, extremely SEO compatible, mobile friendly, and secure. What more could you want from a platform to design a practical and powerful website? If you have any questions about how you can further optimise your website, contact the team at Internet Marketing Experts Mildura on 1300 595 013 or visit their website: http://www.internetmarketingexpertsmildura.com.au

 

Top Tips For The best Email Sequences

Having worked as a sales rep for numerous tech start-ups, I can’t even begin to illustrate the value of sending email sequences that sell. Automated emails are exceptional because they substantially reduce the workload for a sales representative, however nowadays, everyone can relate to discovering various sorts of email sequences lurking in their inbox on a daily basis that just frustrate us because we need to click two buttons to get rid of them!

 

Not nearly enough business owners spend the time and effort in putting together effective email sequences that actually sell their product. Generating convincing email sequences is both a science and an art, and if done correctly, can produce remarkable results. Having hundreds of prospective customers on an email list isn’t going to deliver any income if you can’t sell your product. So, here’s 4 tips on how to put together a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very relevant when it relates to email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will encounter so if it’s not appealing enough, they just won’t open it. Obviously, the subject lines of an email are crucial when it comes to conversion rates. Here are several statistics which highlights their importance:

 

One-third of email recipients will open an email based entirely on the subject line

Nearly 70% of email recipients will decide if an email is spam based upon the subject line

40% of emails are opened on mobile devices first, and the average mobile screen can only fit between 4 to 7 words in the subject line.

 

The key to successful subject lines is solving your prospects problems in as little words as possible. For example, good subject lines include, “Common questions about university”, “Common questions about rental payments”, etc. Think about your prospects problems and target your subject lines to solve that problem succinctly. You can monitor your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

After a recipient has opened an email, it’s important that you deliver a value proposition in the context of their problem quickly. Forget beginning the email with your name and job title; you need to give your recipients a good reason to continue reading the email. So, begin your email with some info they can associate with, like company news or their reaction to an event via Facebook or an online post, then get into the value proposition in the second and third sentences.

 

Your value proposition should be structured like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a moment to speak to you about [resolution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.

I recently assisted another company with [positive benefit]. Is this something that would be beneficial for [company name]?

 

It’s vital that you get to the point immediately and keep the content focused on the goals of your prospect.

 

Tip 3 – Discard the bland ‘Welcome Email’

 

If a prospect has shown interest in your services or products, why waste both of your time with a welcome email that has no value or offerings? It’s essentially dead-wood and if you’re going to send a welcome email, make sure that you utilise a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The truth of the matter is that even a fantastic first email may not get a response from the recipient. It’s understandable; people are busy and have prerogatives, so I strongly recommend sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but a terrific follow-up email will remind them that you’re here to help them in whatever problem they have. You have to make sure that your follow-up emails also include your value propositions, and additional information that is beneficial to the recipient in solving their problems. Again, HubSpot Sales will track which emails are opened and which links are clicked so I strongly suggest using this application to help you with your email sequences.

 

The value of constructing effective and actionable email sequences can have a dramatic affect on your conversion rates and sales. There are many variables that you ought to consider when building your email sequences, but this article features the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly worthwhile in seeking advice from digital marketing professionals that can help you. Speak with the team at Internet Marketing Experts Mildura today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsmildura.com.au.

 

How To Recover From A Social Media Blunder


There’s no doubt that social media is a considerable ingredient of online marketing strategies for many companies. With more than 1 billion active users on Facebook alone creates enormous opportunities for business in a variety of different ways. Naturally, advertising is the largest opportunity for companies, but there’s also a brilliant opportunity for businesses to communicate with their customers on a personal level via a variety of social media platforms. Customers can convey all their feedback via a company’s social media account; the good, the bad, and the ugly. So ultimately, there’s going to be plenty of social media fails when businesses reply to customer’s feedback online.

 

The concern here is that anything that you publish on the internet, stays on the internet, so it’s necessary that sufficient time is spent in delivering accurate and fitting responses to customers via social media. At the same time though, there’s often going to be some newsworthy controversy. If social media blunders aren’t handled effectively, they can severely damage a brand’s image and can even put a company into crisis mode in a few minutes. So here’s a quick guide of how your company can recover from social media blunders with minimal damage to your brand and reputation.

 

Have a sense of humour

 

When harmless social media blunders occur, making a joke of the blunder by using some quick wit is one of the best solutions. A lot of the time, shedding some humour so everyone has a laugh is the internet version of almost tripping on the pavement and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that experience high volumes of interactions, including likes, comments and replies, so it’s conceivable to turn a simple blunder into higher exposure and a larger target audience, all from a basic mistake!

 

React immediately

 

Whatever the type of social media blunder, the quicker you take action, the better your outcome will be. In today’s internet world, controversial news spreads like wildfire, so it’s vital that you acknowledge your mistake, genuinely apologise then properly state the next steps you will be taking to rectify the situation. Merely ignoring the mistake can have devastating implications and the longer it takes you to act, the more momentum your social media blunder will be gaining and the more difficult it will be to resolve.

 

Be honest

 

It’s critical that you are honest about your mistake and the steps you’re taking to deal with the issue. There’s no point arguing with your customers if you’re the one who has made the mistake! If you blatantly lie about how long it will take for your servers to be back online or the length of time before new stock arrives, it’s only going to hurt your brand and reputation by further frustrating your customers. Alternatively, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making another mistake! These days, honesty is refreshing and lies only magnify which can potentially turn your blunder into a disaster.

 

Keep moving forward

 

Social media blunders, even crises, doesn’t define a brand so once you’ve remedied the situation as best you can, keep moving forward with business as usual. As long as you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is significantly better than dwelling on the situation. You’ll have to put procedures in place to significantly lower the likelihood of such blunders arising again, and this will only strengthen your social media team with more experience. Social media blunders are like a wake-up call, and in some situations, you may realise ways to improve your product’s or brand’s image because of your mistake. But whatever you do, don’t shy away from your social media’s initiatives. There’ll always be someone else’s social media fail to hear about tomorrow!

 

Social media is a powerful force in today’s society and companies are capitalising on the many opportunities it presents. Having the opportunity to interact with your customers on a personal level is amazing, and you will need to be prepared for social media blunders because they will occur at some time or another. This article highlights some key ways to recover from social media fails, including using humour, responding fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, get in touch with digital marketing specialists who will be able to assist you quickly and proficiently. Contact the team at Internet Marketing Experts Mildura on 1300 595 013 or visit their website: http://www.internetmarketingexpertsmildura.com.au

 

An SEO Quick Fix Guide You Can Do TODAY

 

SEO is regarded by many to be a magical creature with brilliant powers. Understanding precisely how SEO works and all the varying ways to enhance your website’s SEO score can be extremely difficult and time-consuming. But, it is a crucial element of any online marketing plan and will practically make or break a business in some markets. Many industry experts consider SEO to be one of the most successful forms of advertising, so constantly improving your SEO should be a priority if you intend to increase your website visits and income.

 

It’s very difficult to keep up to date with SEO best practices and standards as they change quite often, so it’s advised that you seek specialist advice regarding your SEO and online marketing strategy. Having said that, there are some quick and simple ways that you can enhance your SEO, even with even a basic level of IT understanding, so here is a quick guide on some simple ways to improve your SEO today.

 

Content is King

 

When it concerns SEO, content is king. So, make sure you have high-quality, well-written and original content that is relevant for your target market. Updating your content continually is also important so don’t leave your content untouched for years because there’s no need to update it. Incorporating a blog into your website is always excellent for SEO because new content is consistently being added and search engines love discovering new content and will increase your rankings if this happens commonly.

 

Make sure You Have a Flat Website Architecture

 

Your website architecture is basically the organisation of all the different webpages on your website. A considerable component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to discover the information they’re looking for. It’s crucial that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will recognise this and consequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good guideline is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can easily fix this by creating extra navigation menus or additional internal links.

 

Make sure You Have Accurate Meta Titles and Meta Descriptions

 

Meta titles and descriptions are important components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in computing the relevancy to a user’s search. Don’t forget, Google wants each user to have the best experience as possible, so it will always rank the most relevant websites the highest.

 

Meta titles gives the user a quick insight into the content of each web page to make sure it is relevant. Each meta title should incorporate a primary and secondary keyword that is appropriate for that webpage, coupled with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will trim your meta title which looks disorganised and unprofessional. Having high-quality and meta titles are necessary in optimising your web pages for SEO.

 

Meta descriptions are basically short descriptions of the content of the web page. Though meta descriptions don’t directly alter ranking algorithms, they are still meaningful as search engines will often use the summary in search results snippets when they believe a web page’s meta description accurately depicts the content of the web page. Unique and accurate meta descriptions including keywords will help improve your click-through rates (CTR’s) and website visitors, which will consequently lead to increased revenue. Meta descriptions should ordinarily be between 150 and 160 characters in length.

 

Make sure You Have a Clean URL Structure

 

A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as straightforward and clean as possible. There should no irrelevant strings or parameters including key phrases in any of your URL’s. You can possibly identify with this if you’ve ever clicked a really long hyperlink. If so, then you’ll probably agree that they look messy and unprofessional. If you’ve created your website using WordPress, then it will automatically create a simple and clean URL structure for you, so you don’t need to stress over it!

 

On the contrary, if you’re using another website platform and you already have a well-known website, it’s best to seek professional advice in regards to changing your URL structure because doing so means that you’ll lose all your links, and therefore your SEO value. Digital marketing experts will be able to change your URL structure and mitigate the effect on your SEO score. If you find yourself in this situation, then reach out to the team at Internet Marketing Experts Mildura on 1300 595 013 or visit their website: http://www.internetmarketingexpertsmildura.com.au

 

Why SEO Advertising Is Best For Your Business

Search Engine Optimisation (SEO) has changed aggressively over past 10 years, even to the point where the expression SEO is now perplexing and frequently misinterpreted by many. Once upon a time, SEO advertising was thought of to be an imperative part of a successful marketing plan for businesses of all sizes. Yet nowadays, the phrase is so misunderstood that the practice has been largely devalued. As an alternative to directing more people to a website via organic traffic, increasingly more companies are choosing paid advertising because it’s much easier and less time consuming.

 

This article will explain why SEO advertising is still the best marketing outlet that can entice precious leads and consumers to your organisation. Just like any marketing practice, SEO advertising isn’t a quick-fix but a timely process that results in higher visibility, web traffic, ROI, and delivers reliable insights into consumer behaviour.

 

  1. Increased Visibility and Traffic

 

An effective SEO strategy is tailored to improve the visibility of your website, therefore increasing the amount of website visits and sales. If you’re positioned on the first page of Google search results, think of it as having a store in the middle of George Street, except without the expensive rent! What’s better is that those consumers who visit your website are typically knowledgeable, qualified leads that are already looking for your product and services. The time and money it takes to convert these leads are therefore significantly decreased.

 

  1. Measurable Results

 

A big perk for SEO advertising is that you can measure your results and have a better awareness of means to improve your marketing efforts. In traditional marketing, for instance, TV and radio, you simply cannot accurately gauge the effectiveness of your marketing campaigns. SEO advertising equips companies by delivering helpful statistics such as click-through-rates, conversion rates, length of visits and location.

 

Alongside this, your SEO investment will attract only targeted, qualified leads to your firm; those that are proactively looking for your products or services. TV and radio advertising might reach more individuals, but how many of those individuals are actually interested in your products or services? With SEO advertising, less of your marketing budget is misused and you can modify your campaigns founded on real-time feedback and results.

 

  1. Cost Efficient

 

A typical argument against SEO marketing is that SEO advertising is pricy, however this is most definitely not the case. The truth of the matter is that compared with the costs of other types of online marketing such as Pay Per Click, social media marketing, or purchasing leads, SEO advertising provides you with impressive ROI. Even though PPC has the ability to stimulate more income, your organic SEO continues being the keystone of your online presence.

 

The question should really be, can you afford to have weak SEO advertising? If individuals are searching for your brand online but they simply cannot find you, your competitors are winning and the long-term impacts can be seriously destructive.

 

  1. Search Engines are Becoming More Popular

 

A recent study revealed that between 80 and 90% of purchasers will now check online reviews before making a purchase, whether online or face to face. With this figure only increasing with further progress in technology, it will not take long before everyone is shopping for products and services online.

 

In addition, it is forecasted that 2017 will be the year that traffic derived from mobile devices will surpass traditional desktop devices. This leads the way for additional SEO customisation, such as local search optimisation, that makes it even more convenient for consumers to use. If your firm does not have an effective SEO advertising strategy, your clients will not have the ability to find you using their desired means, and prospective sales will definitely go to your competitors instead.

 

  1. Customer Insight

 

Thanks to Google, all web traffic is documented and tracked. The data and statistics stemmed from this traffic provides organisations with trustworthy information about their customer behaviour – the way they search, their keywords, the language they use, the sort of device they use, and also where they live. This data is incredibly beneficial because it permits firms to make educated decisions about their marketing techniques and strategies, both online and offline.

 

Now that you realize why SEO advertising is the best marketing approach, it is time to put your SEO strategy into action. Bear in mind that it can take a little bit of time to enjoy the results, so if you’d like to speak to a reputable SEO advertising agency who can assist you with your marketing requirements, contact Internet Marketing Experts Mildura on 1300 595 013 or visit http://www.internetmarketingexpertsmildura.com.au